Wednesday, July 7, 2010

Misleading press release of the month.

I received an e-mailed press release today that was titled “Students Aren’t Interested in Growing Field” and led with the following: “Despite the projected need for healthcare practitioners at all levels in a challenging job market, nearly half of high school-age students (45 percent of 13 to 18 year-olds) are not considering pursuing a career in healthcare and science fields.” Doesn’t that mean that at least half of all teenagers are considering health and science careers? And isn’t half enough? 

This brings me to another question. If you are a journalist, do you ever pay attention to unsolicited press releases? Does the answer change if it comes from an organization you already have worked with?

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